Your code compiles.
Your customer pipeline doesn’t.
Marketing help for software builders who would rather refactor the database than “build a personal brand.”
Debug my distributionRun the marketing debugger
You do not hate marketing.
You hate marketing theatre.
The fake certainty. The daily posting. The selfies next to revenue graphs. Pretending a stranger’s cold email “found you well.”
Good. Keep the allergy. Finding customers is not a personality transplant. It is an engineering problem with unusually talkative inputs: observe a painful situation, form a hypothesis, run a small test, and listen without defending your implementation.
− become good at sales
+ become useful to one specific person
− post content every day
+ document evidence when you find it
− grow an audience
+ earn ten relevant conversations
Run the tests nobody put in CI.
Green unit tests cannot tell you whether anyone cares. These can get closer.
buyer.test.tsCan you name 10 reachable humans with the problem?
pain.test.tsHave 3 of them described it in their own words?
offer.test.tsHas anyone traded money, time, or reputation for the outcome?
channel.test.tsCan you repeat how your last customer found you?